Halcyon Manufacturing
As a new company in the manufacturing space, Halcyon required a brand identity that portrayed a modern, robust, and agile prototyping machine shop. The bird icon, and it's angular shapes were used to unify some of the marketing collateral (e.g. business cards, mailers, trade show banners, etc.), along with the dark neutral, and metallic color scheme. To garner a social media following that would ultimately lead to manufacturing client relationships, photography and videography with the use of the Adobe Creative Suite were used to display the quality of work being done on the shop floor. The same images and videos would be used as assets to revamp the website built on the Wix platform.